Tuesday, August 2, 2016

LEARN:How does anti virus work?

   

Antivirus software uses several types of tests during scans and when running in the background.


Known threats are basically identified by a signature that matches an entry in the virus database your antivirus provider maintains on its end.

New threats are found by identifying a behavioral pattern - for example, a malicious software might try to change sensitive files on your computer, but attempts like this will be identified by your AV engine and you will be notified.

Antivirus refers to the traditional means of fighting computer malware. While hackers have become very much skilled and prolific in their spread of malware, conventional antivirus are being augmented with more advanced techniques and features. Antivirus software has become one component of security suites that offers multi-layered protection for computers.

An anti-virus software program is a computer program that can be used to scan files to identify and eliminate computer viruses and other malicious software (malware).

ALSO READ: DIFFERENT TYPES OF COMPUTER VIRUSES


Anti-virus software typically uses two different techniques to accomplish this:

Examining files to look for known viruses by means of a virus dictionary .

Identifying suspicious behavior from any computer program which might indicate infection.

Features of Antivirus Software

    Background Scanning:

Antivirus software scans all the files that you open from the back-end; this is also termed as on access scanning.

    Full System Scans:

This is done to make sure that there are no viruses present hidden on your system. Full system scans are also useful when you repair your infected computer.

    Virus Definitions:

Antivirus software depends on the virus definitions to identify malware. That is the reason it updates on the new viruses definitions.

Ways to get rid of viruses

  1.     Signature-based detection
  2.     Heuristic-based detection
  3.     Behavioural-based detection
  4.     Sandbox detection
  5.     Data mining techniques


Signature-based detection - This is most common in Traditional antivirus software that checks all the .EXE files and validates it with the known list of viruses and other types of malware. or it checks if the unknown executable files shows any misbehaviour as a sign of unknown viruses.

Files, programs and applications are basically scanned when they in use. Once an executable file is downloaded. It is scanned for any malware instantly. Antivirus software can also be used without the background on access scanning, but it is always advisable to use on access scanning because it is complex to remove malware once it infects your system

Heuristic-based detection - This type of detection is most commonly used in combination with signature-based detection. Heuristic technology is deployed in most of the antivirus programs. This helps the antivirus software to detect new or a variant or an altered version of malware, even in the absence of the latest virus definitions.

Antivirus programs use heuristics, by running susceptible programs or applications with suspicious code on it, within a runtime virtual environment. This keeps the vulnerable code from infecting the real world environment.

Behavioural-based detection - This type of detection is used in Intrusion Detection mechanism. This concentrates more in detecting the characteristics of the malware during execution. This mechanism detects malware only while the malware performs malware actions.

Sandbox detection - It functions most likely to that of behavioral based detection method. It executes any applications in the virtual environment to track what kind of actions it performs. Verifying the actions of the program that are logged in, the antivirus software can identify if the program is malicious or not.

Data mining techniques - This is of the latest trends in detecting a malware. With a set of program features, Data mining helps to find if the program is malicious or not.   

How do I make my domain/website popular?

   


First of all you have to make your website SEO friendly after that you need to figure out the bugs & errors in your website so that it can be improved. To make your website popular you need to update your website regularly with new content, information, knowledge and news. 

Although while doing this you have make your website a brand and go according to the guidelines given by Google. One more thing you need to be more assured of the website design as the responsive design and mobile-friendly websites are having more popularity then less-responsive sites. So, keep this thing also in mind.



The following recommendations are more common and don’t require that creativity as in case with content. 

General needs 
no typos and bugs on the site 
a web feed (RSS, Atom) for your visitors to stay updated 
one of the widgets of any social network 
Social icons 
call-to-action functionality like polls 

Design 
Minimal and simple style
More white space 
Large icons and short titles 
Background custom video or high quality image 
Top or side menu at fixed position 

Website optimization 
Apply appropriate meta tags 
titles is the most important part, descriptions are supportive 
Adjust URLs to be appropriate to site headings 
Use special characters (dashes would be great) for multiple words in URLs 
Don’t spread a high amount of backlinks in a short period of time 
Submit only natural backlinks 
Try to get to DMOZ 
Make sure that Sitemap.xml is not missing 
Use Google Analytic tool to track website traffic



There's many strategies to make a website popular, but generally all successful websites have a few things in common:

  • Content. Useful, engaging content will keep users coming back to your site once they find it. It will also cause users to become advocates of your website and share it with their friends.
  • Advertising. Whether it be online or offline, targeting advertising will let users know your website exists and build awareness.
  • Good SEO (Search Engine Optimisation). SEO allows search engines to know what kind of content you have your site, and helps boost where in search results your site appears so users can find it. This has to do with how you build your site and how your tweak your content so it's more keyword targeted (apologies to any SEO experts who may have read that and winced at my oversimplification).
1) Optimize your site for search engines : Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.  


ALSO READ :Best Way to Build Your Website



2) Frequently update the contents of your site : If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.  


3) Take advantage of social bookmarking sites : Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.  


4) Use your Twitter and Facebook accounts : Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.  


5) Get links with other sites in your niche : Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. 


6) Use any chance to promote your site for free : Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic. 


7) Create a free product or service : Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.  


8) Use viral content : Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways.


9) Use offline promotion : Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.  


10) Include your URL in your signature : URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site.

Friday, July 29, 2016

Blog Directories for your website/blog submission

   

Thursday, July 28, 2016

Choosing the Best Keywords for Your Posts

   

What Are Keywords?


Keywords are the words and phrases your audience uses to search for your product, service or benefit.

For example, a women’s shoe shop might sell a range of sandals for weddings. After talking to their customers and doing some research online, the owner identifies that “white wedding sandals” is one of the phrases her audience uses. It matches with their most popular shoes in this category so the decision is made to target the phrase “white wedding sandals” by writing a blog post called “The Perfect White Wedding Sandals”.

This post could talk about recent trends in wedding footwear, the particular white wedding sandals on sale, and important considerations when choosing a pair. The words “white”, “wedding” and “sandals”, the phrase “white wedding sandals” and related phrases such as “white wedding shoes” would appear throughout the blog post giving Google and the other search engines a really clear idea that this post is about white wedding sandals, and significantly increase the blog’s visibility for this phrase on Google.


keywords you use for your Google SEO, how do you decide which to use? Do you look at what competitors are doing and use that? Do you guess what keywords potential clients would use to find your site and use those? Or do you spend time researching?
According to Dr. Peter J. Meyers, one of the experts at Moz.com. “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”
When it comes to crafting a great SEO plan, it can’t be only about driving traffic – that traffic has to then convert into customers. That means using keywords that result in conversions.
The basics of keywords
What is the value of a keyword? To determine if a keyword is right for your business, answer the following:
  1. Does this keyword relate to my business, product, or service?
  2. Will an internet search using this word result in a user finding relevant and useful content relating to it on my site?
  3. Will any traffic this keyword drives to my site result in conversions?
You need to know how keywords will impact your business. A keyword may rank well on Google, but that doesn’t mean it is the right keyword for you.
In today’s Google searches, it is rarely useful to use only a single word instead of a phrase. If you’re a plastic surgeon, you wouldn’t want to break that up into separate keywords because the term “plastic” will most likely bring up things very different from what you’d like users to find. Instead, use a longer phrase, such as “plastic surgeon Long Island.”
Phrases that are two to four words long and that accurately describe you are the best to use. It’s also good to think about the terminology the general public would use when searching for you. For instance, the term “attorney” has 38.6 million searches each month, but the term “lawyer” only has 20.8 million. So almost twice as many people are using the word attorney, rather than lawyer.
Common mistakes to avoid
At Millionairium, we often see these mistakes when we analyze clients’ previous SEO strategies:
  1. Using only single-word terms that are too broad, and having highly competitive results. Keep in mind that single word searches rarely result in what the user is actually looking for.
  2. Terms that are too broad, or don’t focus on your product or services. The goal of SEO isn’t just to rank at the top of Google, but to get traffic that will convert into customers. “San Francisco attorney” might be a broad search, but “San Francisco divorce attorney” might be a better search term for converting clients.
  3. Terms that are too specific and narrow your audience too much. You may find a keyword that isn’t highly competitive, so you can rank at the top for it. But remember that as the competition associated with a search word goes down, so does its popularity. You may be at the top, but if no one is searching for it, it doesn’t really matter.
Creating a list of effective keywords should be the first step in a great SEO program. But it doesn’t stop once your first list is created. Because the way people search constantly changes, you have to continuously research for new keywords to use.
So, where do you start?
Let’s start at the very beginning
Begin by brainstorming. Think about who you are, what you do, what you offer. Create a list of services and products you offer. But then, dig deeper.
Let’s say you are a plastic surgeon in San Diego. You provide a lot of different procedures, but let’s look at one, breast augmentations. You could simply use “breast augmentation San Diego,” but don’t stop there. What else can go under the term breast augmentation? You could also use breast lift, breast implants, breast reconstruction, breast reduction, and nipple correction.
Then, take it even further, and include keywords that include phrases such as “cost of,” “recovery time of,” “before and after.” Using these additional terms might just increase traffic and conversions even more.
In highly competitive markets, it’s also important to include suburbs of the city you are in. If you’re in San Diego, target cities such as Carlsbad, Del Mar, Escondido, etc., and widen the net of potential patients you reach.
Research, research, research
Now that you’ve got your list of keywords, which ones are the ones to put the most effort in? It doesn’t have to be hit or miss – use a research tool like Google’s Keyword Planner to tell you exactly what users are searching for.
You can take your phrase and, looking in your area, check to see variations on that search term that searchers are using. From there, you might even find words you hadn’t thought of, and ideas for strategically optimized blogs.
Research can actually lead to ideas new opportunities for your SEO program to seize.
Put your keywords to work
Now it’s time to put those keywords to work to convert searchers to customers.
Organize your keywords into manageable groups that you can use for targeted optimization. Keywords should be used throughout your site, from page titles, to the body of text, to URLs and even meta tags on file names.
We know that many SEO programs begin after a site is already up and running. If you’re new to SEO and want to incorporate keywords into an existing site, that can work. Just avoid keyword stuffing – trying to cram too many keywords onto just a few pages.
In an ideal world, an SEO program is integrated into your overall internet marketing campaign. That means that you create your keyword list, then craft your website content with those in mind.