Friday, July 15, 2016

What is Web Hosting?

   

Web Hosting


What is Web Hosting?

Web hosting allows a website to be seen by others on the internet. It allows you to create a website without the need to invest in your own web servers. There are many options to choose including free options with very limited services to the more expensive server providers that offer a complete service and a high level of freedom to run your website.

Internet Service Providers

This is a cheap and simple option allowing for a basic website with a limited amount of space for you to design and build your own website. ISP packages will include a range of tools to help create your website ideal for anyone looking to build a small simple site. Not suitable for those who want an advanced site looking to utilise a high volume of traffic.

Free Hosting

There are options that will provide you with server space to set up a website with a variety of features. It does provide more freedom than internet service providers, however, there are limitations. Also, server space is usually funded through advertising and leave you little choice as to which adverts are displayed among your pages.

Paid Hosting

Will cost you a monthly fee and in exchange you gain access to server space wherever you want and supports an abundance of features to give you more flexibility and functionality to your site.

Domain Hosting

This involves buying a domain name and having the provider communicate all the requests from your site back to you. You can use an ISP, free or paid hosting services to create your website. It is usually a cheaper option, great for smaller businesses and you can customise your domain name to match up with your branding and business function.

Collocation

If you want to run your own server but do not have the IT staff for maintenance needs, this is the best option. It allows you to take complete control of your server without the need for specialised staff. You install your server and store it in an ISP facility and pay a monthly fee for them to take care of your server like one of their own. Collocation provides maintenance, protection and security without relinquishing control.

Direct Internet Access

This option requires you to completely host your own site, including security, storage and maintenance. This is ideal for businesses who store large amounts of sensitive or confidential information or have too much information where storing through a third party is not economical. This  type of web hosting gives you complete control over your own service.


Thursday, July 14, 2016

CAPITALIZE ON CONTENT SEO TIPS FOR CONTENT WRITERS

   

Without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first page ranking can only do so much if your content post-click is crummy. That's why a good relationship between SEO and great content is essential! Here are 10 tips to make your content go further and enhance your SEO efforts at the same time.


1. Write for your audience first

This tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they allshould be industry related. Assert yourself and your company as an expert in your industry by writing content that is interesting and informative, and do it better than your competition.

2. Keep it all under the same roof 

Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means, if you have a blog opt out of hosting with Wordpress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there. 

3. Make headlines that pack a punch

You have a very short amount of text to make a very big impression. So don't underestimate the power of an effective headline! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

4. Use keyword-rich phrases

Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers, but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in. 
  
5. Structure your posts

The contents of your post may be great, but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag  hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

6. Incorporate imagery

Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

7. Propel content with social media

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it's also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they're shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click through rates.

8. Implement Google Authorship

Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author's photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles.  If you're an author, learn how to set up Authorship for your website. 

9. Promote natural link building

Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!  

10. Monitor your activity

Stay on top of your content by monitoring your efforts. Google Analytics is an easy and free way to track your pageviews and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that's an indication that your content wasn't relevant to what they were looking for, or worse, wasn't interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just  looking at these simple metrics can give you a good idea of which content pieces are well-received and liked, so that you can replicate that type of content down the road. 

SEO Content Writing Tips

   

Search engine optimization is a skill used by many people to advertise a certain brand, business, product or website. The primary purpose of search engine optimization is to help your website to be displayed on the first page of the search engine result page. Content writing is also used for SEO because a search engine weighs the credibility of a website on many scales and content is one of them. 
The content should be appealing and cleat, it should describe the services or products clearly so that it is easier for the search engine to pinpoint your website. You need to know some SEO content writing tips to accomplish this task because SEO content is not just a regular article instead is a mixture of various skills.
The Length Of SEO Content









The length of the SEO content should not be too much because no one’s got the time to read 5 to 10 pages of content. Lengthy content can be very devastating for a website because no one can read a lot while sitting in front of a screen. According to research it takes a person only 8 seconds to decide whether the website is good or bad and if the user cannot find something interesting in the first hundred words then the user will simply move on. Make sure that the content is not more than 400 to 1000 words.
Use Proper Keywords During SEO Content Writing
Always use proper keywords while doing SEO content writing, keyword spamming makes the content look unprofessional because if the keywords are not properly used, then the user will not be able to find the things which he would hope for. If keywords vary then the reader will have an easier time reading and will enjoy it.
Try To Stay On The Topic
Readers always like to read content where the writer does not deviate from the topic and stay on topic and on track. If the content writer moves away from the main topic every now and then while writing the content, then the reader also loses concentration and ultimately leave the particular page or website.
Uses As Mant Interesting Headlines As Possible
Try to use titles and headlines, this adds a little beauty to the text and helps your content pop out from all the others. It is also a better idea to place keywords or key phrases in the title which helps people finding articles and SEO content. SEO content writing tips are very necessary for content writing because without it no one can succeed in SEO.
Use Appropriate Tags
Search engine optimization is a very difficult task and requires special skills and is a set of many different techniques. Tags are one of the techniques but the person doing SEO must know hot to use them. H1 and H2 tags are the most used and create a remarkable impression in the readers.
These were some of the best SEO content writing tips and if a person utilizes all of these tips during content writing there is a big chance that there will be a lot of internet traffic on that particular website. every website needs search engine optimization and content writing takes a big part in search engine optimization for every website.

Tips For New Bloggers Before Starting A Blog

   


Idea of starting a new blog has been implanted in your brain for some reason say fame ,money or passion.Many blogger commit mistakes in their initial stage of blogging which wastes a lot of time and some times money.

Tips For New Bloggers Before Starting A New Blog


1.Which Platform to choose:-

There are many platforms of blogging but the most famous platforms are blogger and WordPress.
Again in wordpress there are two types one is free and other is hosted one.
If you want to earn money from your blog or blog like a pro blogger then  you to go for wordpress with self hosting.
If you don’t want to spend a single penny from your pocket on your blog and want something free then go for blogger.
and buy domain name for your webblog and redirect it.

2.Domain name:

If you are hosting on free blogger or wordpress then you will get a free sub domain as www.example.blogspot.com or www.example.wordpress.com.
But don’t go for those sub domains.If you want to be a pro blogger then go for a good domain.Below are some tips before buying a new domain.
  • Try to include some keywords in your domain which matches with your blog niche for good search engine results.
  • Your domain should be short and appropriate
  • Blog Domain should attract the visitors and it should be easily memorable.
  • Avoid (-) in your blog domain to the best possible extent.


3.Blog design:

Your blog design should be simple and user friendly.It should attract your visitors.Go for a premium theme for a professional look


4.Content of your blog:-

Content is always the king.If you don’t have good content then what all you do to decorate your blog goes waste.


5.Frequency of posting:-

Plan yourself how frequently you post and how often you update your blog.It may be 2 posts for 3 days or 4 posts per week plan according to your convenience.Plan posts for future to avoid delay.



6.Blog Promotion

Promote your blog on various forums and social networking sites. Now a days social networking site are playing a major role in success of a blog because now a days every one use social networking sites to connect with friends.So make use of social networking sites like facebook,twitter,google plus etc.


7. Maintain Good relation with your fellow bloggers

Commenting on other blogs and maintaining a good relation with your fellow bloggers always help you in building your blog.


8.Guest posting:-

Guest posting is a good way of building back links and drawing attention towards your blog.


9.Use Share,Follow and good RSS buttons:

Using cool share ,follow and RSS buttons attract your blog and increase the number of followers to your blog.So if there is an update they will come back to your blog once again,you can keep your readers intact with your blog.


10. SEO (Search Engine Optimization):-


Now this is the word which many newbies are afraid when they hear.SEO is nothing but a strategy of improving the visibility of a website or a web page in search engines like google, bing and yahoo.Do a little research on SEO to become a successful blogger.

We hope these tips helped you in starting a successful blog.

Source:https://allbloggingtips.com/10-tips-for-new-bloggers/

SEO Steps to Optimize Your Website

   

SEO optimize your blog or make it appear on top Search Engine Results to enhance the traffic on your site. Basically, the thing matters here, is to figure out the keywords on which you want the visitors to reach your site through Search Engine Results Page (SERP). If you are new to blogging and SEO in particular, you should be aware of some basic SEO tips to improve your site’s ranking in the SERPs.

SEO Steps to Optimize Your Website in SERP



1. Keywords in Title Tag

Title Tag is one of the most significant elements to position your webpage higher in your chosen keyword. This tag gets visible in the clickable link on the SERPs. It’s better to start your title with a long-tail keyword having less competition. Try to use your Keyword within the range of 65 characters, as search engine don’t consider anything after 65 character limit. Don’t repeat your Keyword in your title; otherwise your site could be penalized.

2. Use Keywords in Header Tags

Header tags are one of the most imperative On-page search engine optimization factors. Use the similar keywords in all heading tags. This way, you can easily bring focus of the page on a sole keyword while getting superiority in the Search Engines. You should better utilize your main keyword in first heading tag while trying to keep the Keyword at first.

3. Use Keywords in Image Alt tag

Images can express many words but SE Spiders don’t translate images, they only read the alt tag to understand the image with textual description. Therefore, it is vital to provide a significant description of an image with using keywords. It will optimize the images used in your content and rank them higher in image searches.

4. The Power of Internal Linking

One significant factor of SEO that is often ignored is Internal Linking. The better approach is to reactivate and revitalize the old posts in archive, as compared to link them in your fresh posts. Don’t miscalculate the authority of internal linking in the distribution of page rank.

5. Links from Directories

Planting in directories, such as Yahoo, DMOZ and other article and content listings can be quite helpful to achieve positive ranking overall. Some people believe that it’s not possible to list your content on DMOZ, especially if you don’t have much credible data, but if you could, it may bring you positive results.

6. Use Meta Description

Though Google is now giving less importance to meta-tags, there are two meta-tags that still matter in SEO, But, Meta description Tag still has importance from a human and search engine perspective. Description meta-tag is what you use to illustrate your website. In fact, this description is what the visitors see when your site appears on the search results.


7. Use Keywords Meta Tag

Fill your Keyword tags with relevant keywords while avoiding replicas and Keyword stuffing. The Keywords you mention in the keyword tag should be relevant to the context of your page. Keywords used in meta-keywords-tag must somehow appear somewhere within the body of text. Otherwise, your webpage can be penalized for irrelevant content.

Tips To Increase Page Rank

   

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Here I’ll tell you how to increase page rank

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:
  1. Backlinks.
  2. Inbound links.
  3. Internal links.
  4. External links.
  5. No-Follow links.
  6. Do-Follow links.
Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

How To Increase Page Rank?



1. High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

  • DMOZ
  • Yahoo Directory
  • Best Of The Web
  • Ezine Articles
  • Article Base
  • Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)

6. Commenting On Other Blogs:



Link Building

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
  • Facebook
  • Google Plus
  • Squidoo
  • Digg
  • Hub Pages
  • Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

Factors Of Efficient WordPress Theme for your blog

   

It is simple to understand why WP themes request a lot interest. With the proper theme, you can accommodate all the smart little widgets and codes, and may also indicate far better online search engine rankings and in return, you might get lots of traffic to your website.

So precisely what factors you have to think of making this whole theme-hunting business simpler? Here are five necessary ones:

1) Theme Dimensions of WordPress Themes

WordPress themes are available in 2 column or 3 column formats, with widths ranging from 500 pixels to 960 pixels wide and nowadays full-width theme with 1180px container are very popular. A 2-column style can look more compact and reader-friendly if you are blogging for non-profit purposes. Considered that you have fewer pictures of links or products to other sites to show, you can focus exclusively on the material without leading readers far from your site.

On the other hand, if you are blogging for income, you may want to consider a 3-column WordPress theme that have the capability to accommodate your Google Adsense, Chitika, and Text Link Ads codes quickly without squeezing everything in the content area. 3-column designs allow space for expansion, however in case you’ve filled all offered area with ads, then it is a time you removed the non-performers and utilize simply the marketing services that work for that certain blog site.

2) Use of Graphics

A design with icons and images can look excellent; nevertheless, it rarely improves your web traffic or client base. In fact, the majority of “A-list” blog site authors have plain vanilla styles with a basic logo design on top. Lowering the quality of images also suggests much quicker packing time and less stress on your servers. This essential component of server load become apparent only if you have 10s of many visitors a day, but it is worth creating for the future.

A image-laden design also sidetracks readers from the material itself. This is the factor that blog sites like Engadget and Tech Crunch usage images intensively in the product locations to add value to a post; however, the theme itself is rather minimalist and basic.

Preferably, a WordPress theme needs to allow you to use your personal header image for stronger branding functions, yet replace images and icons with links and text, or merely not utilize them at all unless absolutely needed.

3) Compatibility with Plugins

Remember that the function of your blog is to supply timely, appropriate material to your readers, Any design that protects or enhances the reader experience is terrific, any theme that subtracts from the experience is bad.

Another time-consuming part of the website is to setup WP plugins which enhance the performance of your website. There are plugins out there for practically everything you want to finish with your blog site, but while most of them are complimentary and easily available for free, it’s not constantly simple to set up the plugins and put the codes into your WordPress theme.

If your theme is too complicated, it might be a headache to even position that a person line of code you have to make a plugin work. This is frequently the case with advanced AJAX-based WordPress themes that have a lot of files and heavy coding. I’ve constantly chosen an easier theme that abides by the default WordPress style as much as possible, so I can reduce the learning curve and simply proceed with my life.

4) Search Engine Optimization

SEO is critical, however at the end of the day if you have content worth reading you’ll get the rankings. Content is king, keep it unique and updated. This does not suggest that you do not require SEO; means that as far as optimization is concerned, all you need to do is to make sure:
( a) Your tags are formatted properly, with the name of the post initially followed by the name of the blog site – some designs can do this immediately without change to the code or usage of a plugin
( b) All your blog site material titles use the H1 tag, with the primary keywords used instead of non-descriptive text for better SEO significance
( b) Your theme has clean source codes, and if possible all format is connected to an external CSS file which you can customize individually

5) Plug-And-Play Ease of Use

It is hard to make comparisons due to the big amount of free and paid themes out there, it is still a smart concept to have a test blog site site. Test any theme you mean on utilizing, and make sure your test blog website is also fitted with all the plugins and various widgets used on your official blog site. The last thing you want is for your readers begin seeing strange error messages on your blog.
Can the design be set up quickly on an existing blog website without needing to move things around? Can the same style be used and personalized easily on your other blog sites? These are some included things you might wish to think about when theme-shopping, specifically if every minute of downtime on your blog website might suggest lost revenues.

Final Comments


At the end of the day, a design is merely a design. Instead of investing your time installing them, it might be better to hire someone to do this job and focus more on your readers. You might also wish to think about purchasing “plug-and-play” themes for a small expense. We have more than likely among the very best themes around; nevertheless if you’re short on cash, there are certainly more inexpensive alternatives we can provide.