Android Apps for Online Marketing SEO and Analytics

Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away from your computer.

SECockpit – SECockpit, which stands for Search Engine Cockpit, is a keyword research tool that generates ideas for marketers. Get data such as the highest cost-per-click price, number of searches for a particular keyword in the last month and competitive data as well—all free.

SEMTab SEO Pro – This Android app is useful for SEO-ers, offering both SEO and social data, such as Tweets, Facebook Likes, bookmarks, URL mentions, backlinks and more. It’s not free, but it can be yours for just $1.99.

SEO Keyword Checker – Analyze any web page and get data on the most-used keywords, totally free. Great tool for competitive analysis.

Online Marketing by Alex Genadinik – This apps teaches you everything you need to learn about online marketing. Convenient software tools to help you plan your marketing efforts are also included—and you can live-chat with an expert when needed. This app costs just $0.99.

SEO SERP App – Track up to three keywords and multiple websites to track your SERP position on the fly with SEO SERP App, free for Android users. This app packs a slew of data in a small packagedefinitely one to check out.

Eventbrite – Hosting a webinar or other event as an inbound lead-gen initiative is practically impossible to plan and coordinate on the road. Until the Eventbrite app, which lets you manage registrations, create backend reports, and track where your attendees are coming from. Eventbrite is yet another free app for Android.
Statigram – The Statigram app is a social analytics tool for Instagram, designed to give users a more comfortable Instagram experience.  It integrates with HootSuite, too—and it’s free.

Foursquare – If you’re not yet capitalizing on Foursquare to take your biz to the next level, now’s the time to start. And since it comes with a convenient mobile app, you can’t use time as an excuse not to jump on the Foursquare bandwagon. It’s free!

Marketing Forecast by Adology – Stay up-to-speed on the latest news from the advertising and marketing industry with Adology’s Marketing Forecast app, available for Android and other devices, as well. It includes “U.S. economic trends, trending topics from Google, and includes Twitter streams that aggregate recent Tweets about advertising and marketing,” for free.

Evernote – No marketer’s toolkit is complete without Evernote, which offers an app for Android devices as well as iOS-devices. When you get your next big content marketing or inbound lead generation idea, where will you document it without Evernote? It’s free.

Documents to Go 3.0 Main App – Ever wish you could view those Microsoft Word, PowerPoint and Excel docs on the go? You can with Documents to Go, free from the Google Play store. Also free.

Trello – Any online marketer knows it gets pretty confusing trying to coordinate all those marketing initiatives and managing multiple channels simultaneously. That’s where Trello comes in, with a to-do list manager that out to-dos many list-making apps on the market. And it’s free!

HootSuite – HootSuite pretty much takes the cake when it comes to apps that let you manage multiple social networks within a single interface. With apps for all types of devices, HootSuite has become the universal social media marketing mobile app. Best news? It’s free.

SEO Automatic – Run a report on any web page with SEO Automatic, including title, description and keyword tags, header tags and other on-page SEO metrics. Another free app for Android lovers!

Springpad – Springpad acts as a personal assistant for organizing virtually everything life throws your way. Organize all those ideas, articles and info you encounter throughout the day and much more into a logical framework to use later. It’s also free.

Google Analytics – Another essential addition to your mobile app toolkit is the Google Analytics app for Android devices. This app provides all the need-to-know data at your fingertips, so you can keep tabs on your site’s performance no matter where you are. And it’s free.

Google Drive – Bring the power of document storage to your mobile device with access to Google Drive, which lets you view and edit any documents you have shared in your Drive and instantly sync with the same docs at your desktop. Also free.

Feedly – Feedly lets you browse all the content of your favorite websites from your mobile device, including RSS feeds, Tumblr blogs, YouTube channels and other websites.  Another freebie for Android users.

AdSense Dashboard – How on earth can you monitor Google AdSense on the run? You can with the AdSense Dashboard, available for Android devices. Get critical performance metrics and so much more with a simple mobile app, for free.

TweetCaster – TweetCaster is similar to TweetDeck, allowing users to schedule, post and respond to Tweets directly from a free, intuitive mobile app.

mAnalytics – mAnalytics is a Google Analytics-based app for Android users, offering an intuitive user interface, stats charts, visits, visitors and traffic sources data and much more. Like most apps on this list, it’s free.

WebRank SEO – WebRank SEO is one of the best Android SEO apps on the market, offering a ton of data on your current SEO status, such as indexed pages across a variety of search engines, Google PageRank, Alexa Rank and more. It’s also free.

SEO SiteRank Lite – This easy-to-use app grabs the Google PageRank and Alexa rankings for any site, whether or not you’re connected to the Internet. It’s also free.

Vine – Shoot, share and watch short-looping videos right from your Android device with Vine, one of the most popular video apps out there today. The app is free.

Flipboard – Flipboard is the marketer’s dream app, letting you create a virtual magazine all your own with your favorite websites, news stories and more. It’s content aggregation at its finest.

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What is Operating System and Types of Operating System

An operating System (OS) is an intermediary between users and computer hardware. It provides users an environment in which a user can execute programs conveniently and efficiently.

In technical terms, It is a software which manages hardware. An operating System controls the allocation of resources and services such as memory, processors, devices and information.

Definition

An operating system is a program that acts as an interface between the user and the computer hardware and controls the execution of all kinds of programs.

Following are some of important functions of an operating System.

• Memory Management
• Processor Management
• Device Management
• File Management
• Security
• Control over system performance
• Job accounting
• Error detecting aids
• Coordination between other software and users

Memory Management

Memory management refers to management of Primary Memory or Main Memory. Main memory is a large array of words or bytes where each word or byte has its own address.

Main memory provides a fast storage that can be access directly by the CPU. So for a program to be executed, it must in the main memory. Operating System does the following activities for memory management.

• Keeps tracks of primary memory i.e. what part of it are in use by whom, what part are not in use.
• In multiprogramming, OS decides which process will get memory when and how much.
• Allocates the memory when the process requests it to do so.
• De-allocates the memory when the process no longer needs it or has been terminated.

Processor Management

In multiprogramming environment, OS decides which process gets the processor when and how much time. This function is called process scheduling. Operating System does the following activities for processor management.

• Keeps tracks of processor and status of process. Program responsible for this task is known as traffic controller.
• Allocates the processor(CPU) to a process.
• De-allocates processor when processor is no longer required.

Device Management

OS manages device communication via their respective drivers. Operating System does the following activities for device management.

• Keeps tracks of all devices. Program responsible for this task is known as the I/O controller.
• Decides which process gets the device when and for how much time.
• Allocates the device in the efficient way.
• De-allocates devices.

File Management

A file system is normally organized into directories for easy navigation and usage. These directories may contain files and other directions. Operating System does the following activities for file management.

• Keeps track of information, location, uses, status etc. The collective facilities are often known as file system.
• Decides who gets the resources.
• Allocates the resources.
• De-allocates the resources.

Other Important Activities

Following are some of the important activities that Operating System does.

• Security -- By means of password and similar other techniques, preventing unauthorized access to programs and data.
• Control over system performance -- Recording delays between request for a service and response from the system.
• Job accounting -- Keeping track of time and resources used by various jobs and users.
• Error detecting aids -- Production of dumps, traces, error messages and other debugging and error detecting aids.
• Coordination between other softwares and users -- Coordination and assignment of compilers, interpreters, assemblers and other software to the various users of the computer systems.

Types of Operating Systems

Following are some of the most widely used types of Operating system.

1. Simple Batch System
2. Multiprogramming Batch System
3. Multiprocessor System
4. Distributed Operating System
5. Realtime Operating System

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SIMPLE BATCH SYSTEMS

• In this type of system, there is no direct interaction between user and the computer.
• The user has to submit a job (written on cards or tape) to a computer operator.
• Then computer operator places a batch of several jobs on an input device.
• Jobs are batched together by type of languages and requirement.
• Then a special program, the monitor, manages the execution of each program in the batch.
• The monitor is always in the main memory and available for execution.

Following are some disadvantages of this type of system :

1. Zero interaction between user and computer.
2. No mechanism to prioritize processes.

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MULTIPROGRAMMING BATCH SYSTEMS

• In this the operating system, picks and begins to execute one job from memory.
• Once this job needs an I/O operation operating system switches to another job (CPU and OS always busy).
• Jobs in the memory are always less than the number of jobs on disk(Job Pool).
• If several jobs are ready to run at the same time, then system chooses which one to run (CPU Scheduling).
• In Non-multiprogrammed system, there are moments when CPU sits idle and does not do any work.
• In Multiprogramming system, CPU will never be idle and keeps on processing.

Time-Sharing Systems are very similar to Multiprogramming batch systems. In fact time sharing systems are an extension of multiprogramming systems.

In time sharing systems the prime focus is on minimizing the response time, while in multiprogramming the prime focus is to maximize the CPU usage.

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MULTIPROCESSOR SYSTEMS

A multiprocessor system consists of several processors that share a common physical memory. Multiprocessor system provides higher computing power and speed. In multiprocessor system all processors operate under single operating system. Multiplicity of the processors and how they do act together are transparent to the others.

Following are some advantages of this type of system.

1. Enhanced performance
2. Execution of several tasks by different processors concurrently, increases the system's throughput without speeding up the execution of a single task.
3. If possible, system divides task into many subtasks and then these subtasks can be executed in parallel in different processors. Thereby speeding up the execution of single tasks.

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DISTRIBUTED OPERATING SYSTEMS

The motivation behind developing distributed operating systems is the availability of powerful and inexpensive microprocessors and advances in communication technology.

These advancements in technology have made it possible to design and develop distributed systems comprising of many computers that are inter connected by communication networks. The main benefit of distributed systems is its low price/performance ratio.

Following are some advantages of this type of system.

1. As there are multiple systems involved, user at one site can utilize the resources of systems at other sites for resource-intensive tasks.
2. Fast processing.
3. Less load on the Host Machine.

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REAL-TIME OPERATING SYSTEM

It is defined as an operating system known to give maximum time for each of the critical operations that it performs, like OS calls and interrupt handling.

The Real-Time Operating system which guarantees the maximum time for critical operations and complete them on time are referred to as Hard Real-Time Operating Systems.

While the real-time operating systems that can only guarantee a maximum of the time, i.e. the critical task will get priority over other tasks, but no assurity of completeing it in a defined time. These systems are referred to as Soft Real-Time Operating Systems.

Network operating System

Network Operating System runs on a server and and provides server the capability to manage data, users, groups, security, applications, and other networking functions. The primary purpose of the network operating system is to allow shared file and printer access among multiple computers in a network, typically a local area network (LAN), a private network or to other networks. Examples of network operating systems are Microsoft Windows Server 2003, Microsoft Windows Server 2008, UNIX, Linux, Mac OS X, Novell NetWare, and BSD.

The advantages of network operating systems are following.

• Centralized servers are highly stable.
• Security is server managed.
• Upgrades to new technologies and hardwares can be easily integrated into the system.
• Remote access to servers is possible from different locations and types of systems.

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Apps for Live-streaming Video

Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat) are busily trying to differentiate themselves.

Live-stream content ranges from impromptu video blogging to produced efforts by industry veterans. For small businesses, live-streaming video may be a helpful, new way to engage an audience and establish a brand with little or no cost.

Here is a list of live-streaming video apps. There are fun, live-streaming apps to connect with and update followers, and there are live-video platforms with advanced production and lead-generation tools. Many of these apps are free.

Periscope

Periscope.

Periscope is Twitter’s live-streaming app. Going live will instantly notify your followers, who can join, comment, and send you hearts in real-time. When your broadcast is over, make it available for replay so viewers can watch later. Replays currently last 24 hours. Delete your replay at any time. Broadcast to specific people, or share on Twitter. Price: Free.

Stringwire

Stringwire.

Stringwire is an app to share event-driven live video in real-time. If you encounter a story, use Stringwire to stream live video. Collaborate with others to tell stories with live video from multiple perspectives. Viewers can chat and search through video to find out what’s happening live. All streamed video is automatically stored online for future viewing and sharing. Price: Free.

Ustream

Ustream.

Ustream is an online and live-streaming platform for broadcasters, teams, and marketers. The platform hosts over two million live videos every month, including NASA TV and BusinessBlueprint.com, a 24-hour business channel. The platform also includes a variety of videos on getting started, tracking your progress, and generating leads. Add graphics, presentations, guests, and more. Get video production and on-site support for premium events. Price: Plans start at $99 per month.

Streamup

Streamup.

Streamup is a fun way to live stream interactive shows. Streamup recently announced its first slate of live-streaming originals in an effort to become a live television network for the Internet generation. Go live right from the app, or stream like a pro by using an encoder for cool special effects, overlays, filters, and more. Become a partner to start earning revenue from your streams. Streamup’s president and chief content officer is Will Keenan, an alum of two video producers: Maker Studios and Endemol Beyond USA. Price: Free.

Facebook Live

Facebook Live.

Facebook Live lets people, public figures, and Pages share live video with followers and friends on Facebook. Interact with viewers in real time. Field their burning questions, hear what’s on their minds, and check out their Live Reactions to gauge how your broadcast is going. Followers can receive notifications when you go live so they know to tune in to your broadcasts at just the right time. Price: Free.

YouNow

YouNow.

YouNow is another fun app for interactive live-stream videos. Chat and promote content – followers can even buy gifts for their favorite broadcasters. YouNow recently launched original content with two food-related shows, including one with Roker Labs, spearheaded by Today co-host Al Roker. Price: Free.

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Hang w/

Hang w/.

Hang w/ is a live-streaming platform for access to people, places, events, and moments. With plenty of celebrity endorsements, Hang w/ has over one million users and three million live broadcasts. Hang w/ is running a Crowdfunder campaign to raise capital. Price: Free.

Livestream

Livestream.

Livestream is a platform to broadcast to millions. Livestream also offers hardware, software, and production products for a complete end-to-end solution. Broadcast live from your iPhone or iPad to viewers watching on Facebook, Twitter, Livestream, or any other website. Engage with viewers via the built-in chat. Monitor audience engagement with proprietary analytics. Price: Basic plan is $42 per month.

Nom

Nom.

Nom is from YouTube co-founder Steve Chen. Launched at South by Southwest, the live-streaming platform has a foodie bent, but Nom supports all live video. Insert rich content, such as recorded video clips, GIFs, and photos. In addition to shows, users can post photographs, produced videos, and blog posts or articles to each channel. Price: Free.

Meerkat

Meerkat.

Meerkat is working on something new. Recently CEO and founder Ben Rubin posted an update outlining the difficulties the live-streaming app has faced against platforms like Twitter-Periscope and Facebook Live. Currently, Meerkat is still a stable live-streaming app to broadcast video to your followers. But the first-mover in live-streaming is presumably getting ready to break out in a new way, which could make it a good place to stream. Price: Free.

Snapchat Live Stories

Snapchat.

Snapchat Live Stories are compilations of snaps from snapchatters at events and locations around the world. Live Stories are curated by Snapchat, and typically appear for 24 hours. If you’re in the location of a Live Story, you can submit snaps. Snapchat also supports video chat. Look for Snapchat to develop increased live-streaming functionality. Price: Free.

YouTube Connect

Live streaming on YouTube’s Creator Studio.

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Website Speed Test Tools for Optimizing Web Performance

Website Speed is a critical element of running a successful website and should always be a priority for site managers. In addition to providing a lag-free and responsive user experience, a fast loading website also has a direct impact on the overall performance of the website.  Faster loading websites benefit from better user engagement, higher conversion rates, higher SEO rankings and much more.

 Good Page speed of any websites is a most important thing. If your website is taking very long time to load then most of visitors will close your site even before watching any content.

Google search ranking factor also include website speed in their ranking signal. If your website speed is good then google rank your site in top.

Improving website speed is critical, but it can be a daunting process that involves many moving parts between onsite optimization to network and accessibility configurations. However, if performance truly matters, you have no choice but to take it on one step at a time.  A good place to start would be to run some tests and find out how fast you site really is.

After experimenting with various website speed test tools, I have narrowed it down these five as the recommended tools based on usability, accessibility and how comprehensive the reports are.

round-trip times.

YSlow

YSlowanalyzes web pages, suggests why they’re slow based on Yahoo!’s rules for high performance web sites, and then offers suggestions for improvement. When analyzing a web page, YSlow deducts points for each infraction of a rule and then applies a grade to each rule.

GTmetrix

GTmetrixuses PageSpeed and YSlow to grade your site’s performance and provides recommendations to fix. The site also features tools to monitor your site and track its performance, such as video playback and performance reports.

Pingdom

Pingdomlets you identify what about a web page is fast, slow, and too big, as well as the best practices you’re not following. View file sizes, load times, total website speed and other details about every page element. You can sort and filter this list in different ways to identify performance bottlenecks.

Web Page Analyzer

Web Page Analyzer is a simple and straightforward web page speed analyzer. Enter a URL to get page size, composition, and download time. It sums up page components, and then offers advice on how to improve page load time.

comprehensive the reports are. 

Google PageSpeed Insights

 

Google PageSpeed Insights grades both the desktop and mobile site speeds. The tool fetches the URL twice, once from a desktop agent and once from a mobile agent, and produces a ‘site rank’ based on a scale of 1 -100. The higher the number, the better optimized you site is for speed (at least in Google’s eyes). A returned scored of 85 or higher indicates the site’s speed is performing well.

There is also an Chrome extension available, which allows assessment of any page from the Developers Page Speed tab. PageSpeed Insights provides a balanced overview of site speed and actions to take in order to improve page performance and the site as a whole.

Page Scoring

 PageScoring’s Website Speed Test loads the entered domain and provides a comprehensive display of how long its contents took to load. As seen in the screenshot, PageScoring reports on several transmittal processes that occur during a website request, including domain lookup, redirection time, download time and much more.

This is an effective tool for measuring performance in real time and provides webmasters with valuable site performance information that isolates individual pieces of data.

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