Choosing the Best Keywords for Your Posts

What Are Keywords?

Keywords are the words and phrases your audience uses to search for your product, service or benefit.

For example, a women’s shoe shop might sell a range of sandals for weddings. After talking to their customers and doing some research online, the owner identifies that “white wedding sandals” is one of the phrases her audience uses. It matches with their most popular shoes in this category so the decision is made to target the phrase “white wedding sandals” by writing a blog post called “The Perfect White Wedding Sandals”.

This post could talk about recent trends in wedding footwear, the particular white wedding sandals on sale, and important considerations when choosing a pair. The words “white”, “wedding” and “sandals”, the phrase “white wedding sandals” and related phrases such as “white wedding shoes” would appear throughout the blog post giving Google and the other search engines a really clear idea that this post is about white wedding sandals, and significantly increase the blog’s visibility for this phrase on Google.

keywords you use for your Google SEO, how do you decide which to use? Do you look at what competitors are doing and use that? Do you guess what keywords potential clients would use to find your site and use those? Or do you spend time researching?

According to Dr. Peter J. Meyers, one of the experts at Moz.com. “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”

When it comes to crafting a great SEO plan, it can’t be only about driving traffic – that traffic has to then convert into customers. That means using keywords that result in conversions.

The basics of keywords
What is the value of a keyword? To determine if a keyword is right for your business, answer the following:

1. Does this keyword relate to my business, product, or service?
2. Will an internet search using this word result in a user finding relevant and useful content relating to it on my site?
3. Will any traffic this keyword drives to my site result in conversions?

You need to know how keywords will impact your business. A keyword may rank well on Google, but that doesn’t mean it is the right keyword for you.
In today’s Google searches, it is rarely useful to use only a single word instead of a phrase. If you’re a plastic surgeon, you wouldn’t want to break that up into separate keywords because the term “plastic” will most likely bring up things very different from what you’d like users to find. Instead, use a longer phrase, such as “plastic surgeon Long Island.”

Phrases that are two to four words long and that accurately describe you are the best to use. It’s also good to think about the terminology the general public would use when searching for you. For instance, the term “attorney” has 38.6 million searches each month, but the term “lawyer” only has 20.8 million. So almost twice as many people are using the word attorney, rather than lawyer.
Common mistakes to avoid
At Millionairium, we often see these mistakes when we analyze clients’ previous SEO strategies:

1. Using only single-word terms that are too broad, and having highly competitive results. Keep in mind that single word searches rarely result in what the user is actually looking for.
2. Terms that are too broad, or don’t focus on your product or services. The goal of SEO isn’t just to rank at the top of Google, but to get traffic that will convert into customers. “San Francisco attorney” might be a broad search, but “San Francisco divorce attorney” might be a better search term for converting clients.
3. Terms that are too specific and narrow your audience too much. You may find a keyword that isn’t highly competitive, so you can rank at the top for it. But remember that as the competition associated with a search word goes down, so does its popularity. You may be at the top, but if no one is searching for it, it doesn’t really matter.

Creating a list of effective keywords should be the first step in a great SEO program. But it doesn’t stop once your first list is created. Because the way people search constantly changes, you have to continuously research for new keywords to use.

So, where do you start?

Let’s start at the very beginning
Begin by brainstorming. Think about who you are, what you do, what you offer. Create a list of services and products you offer. But then, dig deeper.

Let’s say you are a plastic surgeon in San Diego. You provide a lot of different procedures, but let’s look at one, breast augmentations. You could simply use “breast augmentation San Diego,” but don’t stop there. What else can go under the term breast augmentation? You could also use breast lift, breast implants, breast reconstruction, breast reduction, and nipple correction.

Then, take it even further, and include keywords that include phrases such as “cost of,” “recovery time of,” “before and after.” Using these additional terms might just increase traffic and conversions even more.

In highly competitive markets, it’s also important to include suburbs of the city you are in. If you’re in San Diego, target cities such as Carlsbad, Del Mar, Escondido, etc., and widen the net of potential patients you reach.

Research, research, research
Now that you’ve got your list of keywords, which ones are the ones to put the most effort in? It doesn’t have to be hit or miss – use a research tool like Google’s Keyword Planner to tell you exactly what users are searching for.

You can take your phrase and, looking in your area, check to see variations on that search term that searchers are using. From there, you might even find words you hadn’t thought of, and ideas for strategically optimized blogs.

Research can actually lead to ideas new opportunities for your SEO program to seize.

Put your keywords to work
Now it’s time to put those keywords to work to convert searchers to customers.

Organize your keywords into manageable groups that you can use for targeted optimization. Keywords should be used throughout your site, from page titles, to the body of text, to URLs and even meta tags on file names.

We know that many SEO programs begin after a site is already up and running. If you’re new to SEO and want to incorporate keywords into an existing site, that can work. Just avoid keyword stuffing – trying to cram too many keywords onto just a few pages.

In an ideal world, an SEO program is integrated into your overall internet marketing campaign. That means that you create your keyword list, then craft your website content with those in mind.

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WHY WORDPRESS IS THE BEST PLATFORM

Key role to the success of every online business is a professional and effective website. A well maintained and effective website can open door to earn unbelievable profits hence it’s a gateway to run any online business. WordPress has transformed over the years from a simple blogging platform to the world’s most dominant CMS. Nowadays, over 24% of all websites are managed by WordPress. It includes some of the most known brands like Bata, Mashable, CNN, BBC, and TechCrunch etc. In the past, most of the people used to avoid using WordPress for setting up an eCommerce store, but things have now completely changed. the time is not so far when WordPress will become the best platform to setup your eCommerce store.

WordPress The Best Platform To Setup your eCommerce Store

WordPress has become one the best platform to setup your eCommerce store for the large known online stores to new building in-house or small online stores. WordPress provides loads of resources and flexibility, which can help you to save lots of money in development.

Incredibly Easy to Install, Configure, Use, and Manage

It’s not necessary to be a coding expert to get started with a WordPress. Just spending a few hours on training, you will be able to set up and run an eCommerce site within minutes. Let it be the order management or sales monitoring, everything is very easy to manage with the help of WordPress. In most cases, it’s not even necessary to call a WordPress expert because with all the documentation provided, you can manage almost everything by yourself.

Offers a Wide Range of eCommerce Themes

WordPress works on the source of its theme system and architecture. The theme makes a site look more appealing and interesting. It helps the user to easily turn a regular WordPress blog into a multi-million dollar shopping site. WordPress offers a vast variety of eCommerce themes.

The user can not only makeover a WordPress with just a single click but also can add desired eCommerce functions to a site as well. While using WordPress it’s not even necessary to hire a professional developer for such tasks.

Open-source with a Massive Community

WordPress is open-sourced software that means you can modify and change the source code in any way to fit your required eCommerce business needs. With WordPress, you will not only have full control over your online shop but also it will be free from several commercial limitations and restrictions imposed by a regular eCommerce company.

On the other hand, the supportive and vibrant helpers behind WordPress are always ready to help users in case of getting stuck somewhere. Setting up an eCommerce business with WordPress virtually costs almost nothing. All you need to have a relevant domain name and a reliable web hosting service and you’re good to go.

Best Blog Hosting Sites for your Domains

Scalable, Flexible and Secure

It has mostly heard that WordPress isn’t secure enough to manage eCommerce exposures but actually, that’s not the case. The security of your online shopping business depends on how you use and set-up the WordPress. There are various numbers of dominant security solutions such as, (Security and Wordfence), which can be used to protect your WordPress based eStore against today’s ultra-advanced cyber-crimes. Hosting websites like Page, WP Engine, Microsoft Azure and Google App Engine make it possible easily for WordPress to handle huge headache of traffic. This makes WordPress the best platform to setup your eCommerce store

WordPress Plugins

Nowadays we have a wide range of eCommerce plugins available; they easily can improve your sales by placing your choice on the right eCommerce plugins for your online shops. Each of this plugin is designed to turn a normal blog into an eCommerce site.

A noble plugin comes with a great flexibility and functionality that keeps a website smooth in running and enhances your site performance. A good plugin enables the customers to experience an enjoyable online shopping and also enables the registration process more easy and comfortable.

One last thing you need is a hi-quality blogging that summarizes your products. And will help the probable customers to realize the products. A correctly written explanation of products will help the buyers. All these plugins make WordPress one of the best platform to setup your eCommerce store

No Ongoing Fees

Dissimilar other eCommerce stages, which charge a regular transaction fee along with the fixed monthly fees, WordPress ask you to pay only for what you really need. A small business owner may get hard to pay monthly subscription fee. WordPress understands it well and thus offers a comparatively a cheaper way to set-up an online store. WordPress eCommerce themes and plug-ins come with the one-time purchase you may just need to pay for a hosting company and the domain name you are using.

Conclusion

Since it’s understood, there have been a number of improvements and updates made to WordPress. With the achievement of WooCommerce, it is proved that WordPress is focusing more on selling than publishing. The dedicated team of developers behind WordPress is endlessly working hard to make it the world’s most powerful, multi-purpose Content Management System (CMS). That is the reason why anyone can create any website including eCommerce business websites with WordPress. It wouldn’t be wrong to say that soon WordPress will be known as the best platform to setup your eCommerce store.

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Making Money with Affiliate Marketing

As you browse the Internet, you’ve probably seen the term “affiliate” used somewhere in conversation. Affiliate advertising is when a company will pay you for hosting its advertisements on your webpage when they generate sales. For most affiliate programs, you would be known as the “publisher”. What is involved in order for you to make money with affiliate marketing?

Skills You Will Need For A Career In Digital Marketing

1. Niche – The first thing to keep in mind is the niche of your website. If your site is about computers and technology, then having a florist affiliated banner on your site could be less than ideal. You’re already driving traffic for your content. It only makes sense to sell content related material since the interest is already there.

2. Rules – Affiliate advertisers may have unique rules you must adhere to. For example, if you are bidding on keywords for advertising, many advertisers don’t allow you to use the company name in your bids. This means you’re not competing against the company you’re advertising for.

3. Adwords – Creating Google Adword campaigns for your affiliated advertiser could prove very beneficial, if you research keywords and budget your money wisely. This is where you create Adword ads in Google that use the affiliated link provided in order to get credit for a sale if one happens. Adwords in itself could be a boon or pit depending on your content and keyword value.

4. Banners – Advertisers will allow you to use a wide range of themed banners and sizes that best fit your website. These advertisers have strict rules regarding the coding of these banners and prohibit the editing of such.

5. Email – As well as having banners, advertisers provide email approved links you can add in order to create a marketing campaign. These links have been selected by the advertiser as approved methods and tested well in most cases.

6. Custom Support – Many affiliate agencies such as ShareASale.com allow publishers to create his or her own banner or linking method. As long as the link is featuring the advertiser’s content and is within the rules of use, a custom image or text can be used on your website or Adwords ad. This works exceptionally well if you’re advertisement is targeting a certain aspect of the company you are selling for.

7. Support Groups – There are many forums you can subscribe to that focus on helping you succeed at marketing in many forms including affiliates. Sites such as DigitalPoint.com have an excellent forum of successful individuals who share their knowledge on affiliate marketing and can help you in profound ways.

8. Free – One of the most attractive points of starting an affiliate account is that they’re free. It doesn’t cost you a dime to start your own affiliate marketing firm. The only money you will spend out of pocket is in ads created by using methods such as Adwords.

As with anything in life, the more effort you put into affiliate marketing, the more money you could possibly make. It may be difficult for beginners to find the best method of advertising that works for them, but determination and research can yield excellent results. However, this is not a get-rich-quick scheme and can take a lot of hard work and determination to be successful.

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Google AdSense Tips to Drive More Revenue

AdSense is everywhere you look; from dictionary sites, eHow websites, to your favorite makeup tutorial site—but few publishers ever go beyond the initial set up, you need some AdSense hacks to make the most of your account.

Managing an AdSense account can be challenging, though, at least in the beginning. We’ve already published several posts on how to optimize your AdSense account to increase your revenue:

1. Use Asynchronous Ad Codes

Good user experience invariably leads to higher CTRs and page speed is one of the most important metrics of UX. Google has made it possible for publishers to cut down their page load times by using an asynchronous AdSense tag.

Tip: You can do this on the My ads tab in your AdSense account.

How To Earn $100 Per Day With Google AdSense,

2. Optimize Ad Sizes for Mobile

Mobile screens are smaller and therefore a desktop ad layout simply won’t cut it for mobile devices. What you should do is set specify special ad sizes for mobile and optimize your layout (we’ll talk about more on this in detail later).

Set up some A/B tests to figure out which units work better—then use those.

3. Geo-Target Your Paid Audience

All incoming traffic is good news for a publisher. In the case of paid traffic, however, users from some countries are more valuable than others ⎯ this is your target.

Head over to your dashboard and check which countries visit your website the most. Next, refer to this list by WordStream on the Countries with the Highest CPCs.

Check your list to confirm if you have these countries in your audience, then proceed to bring in more traffic from these countries.

Tip: You can check this in Performance Reports > Countries in your AdSense account.

4. Periodically Block/Unblock Categories

Let’s get into more specific AdSense hacks—opinion is divided here so you might want to experiment and keep a close eye on results. It’s true that there are categories that have high CPCs while others have high CTRs, but combining all categories isn’t ideal, as it increases your competition in the long run.

As a default, all the “safe” categories were pre-selected by Google for your campaign. The first step on blocking unwanted categories is by simply selecting the categories with a lot of impressions but lower revenue yield.

However, this should only be temporary; make sure to recheck these categories periodically as you may want to unblock them during a certain time, such as when you need an increase in fill rate, etc..

Competition for ad placements will be lower, but this will positively affect the quality of ads and advertisers coming your way. Thus, indirectly influencing your Ad RPM positively.

5. Set Up and Optimize Custom Channels

Another one of many overlooked AdSense hacks is using Custom Channels found in your dashboard. It’s a reporting tool that lets you know what works and what doesn’t ⎯ but it’s also a great way of organizing your inventory and presenting it to advertisers.

To summarize, custom channels can help you serve the right ads to the right people, thereby increasing revenue for yourself and conversions for the advertiser. In the long run, it becomes a cycle that continues to churn out money from your website.

11 AdSense Tips And Tricks to Maximize Your Earning Potential

6. Beating Invalid Traffic and Smart Pricing

Last year, Google introduced a line item in our dashboards named Invalid Traffic—AdSense for Content. To put it simply, these are invalid clicks on your ads as Google sees it.

Invalid click activity includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks.

Invalid activity includes, but is not limited to:

• Clicks or impressions generated by publishers clicking their own live ads
• Repeated ad clicks or impressions generated by one or more users
• Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.)
• Automated clicking tools or traffic sources, robots, or other deceptive software.

Of course, we know that you’re not clicking your own ads! AdSense competition is tough, though; there may be some competitors creating this negative traffic on your site. Google suggests these steps for preventing invalid activity.

On the other hand, Smart Pricing has set the balance between advertisers and publishers for more than a decade now. Smart Pricing assures advertisers that their money isn’t wasted on useless traffic. For publishers, this assures that the opportunity to get advertisers will not be threatened.

Why combine these seemingly irrelevant topics? It’s because their solutions are similar in a way that it has to be treated the same. Here are some tips to take advantage of Smart Pricing and lessen losses from Invalid Traffic:

• Build your content! Thin content with many ads on the page is a big turn off for Google, not to mention users, Deliver unique content that will help reel in users, both new and returning. This will help increase valid traffic. Smart Pricing depends on the quality of traffic you send to the advertisers. If you create content that is relevant to the ad unit you are showing, users will be more likely to click the ad without you telling them to do so.
• Social is good, but Search is better. There were some reports claiming that social traffic causes spikes in invalid traffic. It’s good to get your audience from social media, but Google knows that there are ways to hack social traffic. The best solution is to optimize your site and strive to get highly targeted traffic that is related to the ad categories you display on your site.
• Hello, it’s you. Google is open for any refutes. If you think you’ve been wrongly accused of invalid traffic, contact them here.

7. Ad Layout Optimization

Ad layout optimization involves a lot more than just switching your ad positions. One way to optimize layouts is to run A/B tests using the Experiments feature—but as the number of ad units you test increases, this is not very scalable.

This is why we created AdPushup, our algorithms help you optimize your ad layout with minimal intervention from you. But that’s not all it does, it also helps you integrate your ads seamlessly into web pages so that user experience is improved, not compromised.

Go for the Users, then the Gold

Run-of-the-mill article websites are history, the focus now is on creating platforms where ads complement content to assist every user during their customer journey.

As publishers, we are called to commit ourselves to serving the best content for our users. Prioritizing user experience over revenue is how Google wants us to drive our AdSense campaigns—and they’re probably right.

Source: http://www.adpushup.com/blog/7-google-adsense-hacks-to-drive-more-revenue/

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Skills You Will Need For A Career In Digital Marketing

Popular marketer, blogger and podcaster, Mark Schaefer, recently projected that by the year 2020, the amount of content on the Internet will grow over 600%. Think about the depth and breadth of the Internet that we know today, and then picture six of them.

Growth of this magnitude will make a digital marketer’s job role more important than ever.

Below are the different skills that will make you successful in building a career in digital marketing:

• Intellectual curiosity
• Creativity
• Analytic & data-driven metrics
• Passion
• Ability to execute

Let’s dive into these indispensable skills a bit deeper.

Related Post: http://www.undocopy.com/2016/03/list-of-important-websites-for-everyone.html

1. Intellectual Curiosity

Psychology Today describes a person with intellectual curiosity as a person that has “a deep and persistent desire to know.”

Being intellectually curious was natural to us as children, as we always looked for answers from those around us, asking the question “why.” For example, “Why is the sky blue?”, “Why do I have to eat my vegetables?”, and “Why do I have a bedtime?”

However, as we grow older we begin to hide or ignore our curiosity for fear of being mocked or ridiculed. The saying “there are no stupid questions” was born from that exact fear – and now exists to help encourage thinking and questions.

As technology, business and marketing continues to evolve, it’s important to not just learn things at a superficial level, but to truly spark your intellectual curiosity and understand the bigger picture and the “why” behind it.

In fact, one of the top 10 TED presentations of all time, How create leaders inspire action, Simon Sinek brought thoughtful questioning and understanding back to mainstream conversations. The framework that Sinek discusses is based on understanding the “why, how, what” behind everything. By having this level of understanding of the business, processes and tactical strategies – marketers are able to understand the big and little picture of their efforts.

Takeaway: Understanding the big-picture gives you a holistic view of your efforts and allows you to think critically about them, making you a stronger more adaptable marketer in this always-changing landscape. To be successful, it’s important to not only understand what you’re doing as a marketer, but WHY you’re doing it.

2. Creativity

As Unilever’s CMO Keith Weed once said “In the last five years, the marketing industry has changed more than in the last 25. It’s created chaos. What’s changed so radically is we’re no longer just competing with the geniuses that created content in places like Hollywood, we’re competing against everyone.”

With so much more competition online than ever before, creativity will what will differentiate the great digital marketers from the mediocre.

Marketers will need creativity to be able to find unique ways to cut through the always-increasing information clutter, but also they’ll need it to be able to creatively solve business problems.

The good news? If you weren’t born creative, it doesn’t matter. Leading experts on innovation and creativity, Tom and David Kelly, wrote a whole book dispelling the myth that original work should be left for “the creatives.” They offer tips and suggestions on how anyone can cultivate their creative side. Get an idea of their process by watching their 60-minute video on their Creative Confidence website.

Takeaway: Cultivating your creative side will help you to create memorable marketing campaigns, and is also a valuable skill for problem solving.

3. Analytic & Data Driven Metrics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker. Fortunately for the marketers of today, this quote no longer holds much truth.

There has been a fundamental shift in the way that consumers buy. More and more people are turning to the Internet to research potential purchases. And fortunately for marketers, with the right software, all of this buying behavior on your website is now trackable.

This makes data a big, big part of a marketers job. Data is a marketer’s golden ticket as it’s what can help people to make meaningful marketing decisions.

A great example of this comes from the co-founder of Kissmetrics and Crazy Egg, Neil Patel. He recently wrote on his blog how a A/B testing one phrase ended up increasing website sign-ups by 40%.

Takeaway: A successful marketer now needs the ability to find ways to gather data, organize it and then make intelligent marketing decisions off of it.

4. Passion

Although this trait is not specific to a career in digital marketing, it’s still important to address.

Passion is essential for everything in life. Passion for what you do makes it okay, or dare I say it exiting, to stay late on a Tuesday. Passion for what you do is what makes you wake up in the morning happy to come in to the office. Passion for what you do is what makes you feel fulfilled and complete as a person.

Leading author and speaker on creativity and motivation, Daniel Pink, uncovered that people are motivated to work hard and be successful because of three things: autonomy (our desire to direct our own lives), mastery (our urge to become better at things) and purpose (the feeling that we’re making a difference in the world).

Our passion for an industry, a person or a cause is what gives us the drive we need to be happy and successful.

In the words of Steve Jobs:

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what at you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And just like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

Takeaway: Your passion for what you do will dictate your success and your happiness as a digital marketer. Without passion, you will never be able to fulfill your full potential.

5. Ability To Execute

With all of the free articles, podcasts, videos, SlideShare presentations, MOOCs and learning resources online, it’s all too easy to get lost in the information consumption-abyss. After all, it is actually much easier to learn about something, than to actually do something.

Marketers need to develop time management and productive work habits. With there being so many different things to do at all hours of the day (blog, publish on social media, monitor on social media, optimize website pages, create content offers, create conversion paths, create lead nurturing campaigns, etc.), you will need to learn how to make the most of their time and execute their marketing with excellence.

Takeaway: To be successful in today’s digital landscape, you will have to balance consumption and execution more than ever. If you have problems with this, consider trying the Pomodoro Technique popularized by many tech entrepreneurs.

Bonus:

Knowledge and experience aren’t necessarily “skills” but they’re now necessary in the competitive job market. Below are the two categories with the suggestions on how to stand out against the rest:

6. Current Digital Marketing Knowledge

With so many free educational resources available nowadays, you would be doing yourself a disservice if you didn’t take advantage of those resources. Plus, we’ve already established that digital marketing is a forever changing industry, keeping up with changes and new trends will be a crucial component to being successful.

Here are the top free, and reputable online resources for learning digital marketing skills:

• Inbound Marketing Certification.  Hosted by HubSpot, this free digital marketing resource is a big-picture overview of the fundamentals of the different digital marketing puzzle pieces. Get Inbound Certified for free.
• Social Media: My new Social Creators Academy shows you how to get creative with visual storytelling.
• Google Analytics and Adwords: If you want to learn how to use the Google platform, you can gain the Google Analytics Individual Qualification Certification or Google Adwords Certification by joining Google Partners.

Takeaway: Never stop learning. Careers in digital marketing are not static. You have to learn and experiment everyday to keep your digital marketing knowledge current.

7. Learning By Doing: Getting Experience

With all of the free educational resources available and the accessibility of the Internet, you don’t need an internship or a job to gain experience anymore.

It’s very inexpensive to buy a domain and get started creating a website. By taking these steps, you can gain experience and insight into how the digital marketing industry works.

At HubSpot, we’ll often encourage job applicants that are newcomers to the industry to gain experience by trying digital marketing on their own, as it’s a great way to test out an industry before diving in, headfirst.

And this just makes sense, right? Would you rather hire someone who has read a few articles on driving a car, or the person who has actually gotten behind the wheel and driven the car? Practical experience and the results consistently generated mean everything in digital marketing.

Buy a domain on a topic that you love, or buy one with your name as a way to personal brand yourself, and begin applying your learnings. Take the time to create content, promote it through different distribution channels, try something new and creative, and analyze your efforts so you can always be improving.

Takeaway: Take all of your learning and put it to use. The best way learn digital marketing skills is by doing. There is no better way to prepare yourself for a career in digital marketing than by diving in and getting your hands dirty.

The future of digital marketing is certainly not set in stone. In just the last 5 years the entire digital marketing industry has shifted away from automated tactics to much more creative method of engaging and building audiences. Things are changing at an exponential rate and the successful digital marketers of today understand this and are preparing for the future.

Successful digital marketers are not simply maintaining the status quo of industry trends, they’re constantly creating and adapting to the future of marketing. This rate of change is only going to speed up, so to build a career in digital marketing you need to embrace change and always be learning, experimenting and looking for answers in the data.

Orginal Post: https://www.diygenius.com/7-skills-you-will-need-for-a-career-in-digital-marketing/

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Key Factors to Build A Successful Adsense Income Blog

Google Adsense is still the #1 revenue sharing network that many bloggers can earn a living with. There are no other best alternatives to Google Adsense in the PPC industry. That is why most of big bloggers like Quick Online Tips are still placing adsense on this blog.

However, not many publishers can earn much from Google Adsense even though they are good at marketing or SEO. Where are the main reasons? Yes, there are many factors that affect your adsense earnings that you might have missed.

Here are some key factors that can help you build a successful adsense income blog:

READ MORE  11 AdSense Tips And Tricks to Maximize Your Earning Potential

1. Targeted Traffic

Yes, traffic does matter and you will have to drive a huge amount of traffic to your sites in order to make Google AdSense worth your time and effort.  There are many ways to drive traffic to your blog in order to increase your adsense earning. Commenting or guest blogging is also a great way to get your blog much exposed to the public. You should do this on regular basis to maintain high volume of traffic.

If you are good at SEO or keywords analysis, you know what to do to drive more organic traffic to your blogs. But, you should keep an eye on the top trending keywords or at least high paying keywords. You can use Google Keywords Tool to see how much a keyword is bid by advertisers.

Another thing you should consider is to create as many sites on different topics as you can. They should not be autoblogs but real sites with efforts. Several sites are always better than one site.

2. High paying niches

The highest paying niche is also another factor for AdSense success. If all of your sites focus on low paying keywords, your income is very low. You should think about other sources of income like affiliate marketing.

With only 5 cents per click and 200 clicks per month, can you live on? I do not think so. That is why you need to think about highest paying niches that have higher bid from advertisers. You can easily do this by using Google Keywords Tool to research.

3. Right Ad units placement

Many bloggers would like to save space for other things and move Adsense ads down to the bottom of the page or somewhere that is hard to draw attention of readers. It is a big mistake as no one can click on your ads if they do not see it.

However, placing too many ads on a page that cannot get your contents distinguished, can lead to invalid clicks and your account is in danger of termination too. Therefore, be creative in placing your Adsense ads in appropriate ways.

4. Fresh content

Do not write about what people have mentioned many times. If your blog ranking is low, duplication of topic or content will not help you rank higher in SERPs.

So, choosing a new and fresh content to write about is a smart approach. This will help your content stand out in the crowded niche.

5. Your invested time

If you are thinking about something like autoblogs or autopilot models, my advice is that you should quit making money online with Adsense this way. Your account can sooner or later be disabled for duplicate contents.

The most important success factor for AdSense is how much time and effort you are willing to put into it. The less time you put into it, the less success you will have. The more you put into it, the more success you have!.

6. Using Adsense Multiple Palettes

If your readers are returning ones and Adsense ads are too familiar with them, try to refresh their mind by using different ad units or choosing the multiple colour palettes.

Your adsense ads will change whenever readers open new posts or refresh the pages. The ads new colour will draw more attention from readers too. And, your Adsense ads will likely get more clicks.

7. Listen to Google suggestions

Google usually shares great tips with its publisher either on its blog or forum. You should pay attention to their advice to optimize your Adsense revenue. There are many great tips shared recently and many bloggers reported that they have improved their earnings from Google’s suggestions. Why not you?

If you are serious about making money online with Google Adsense, you should work hard and pay attention to 7 key factors that can help you build a successful Adsense income blog.

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Tips To Increase Page Rank

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Here I’ll tell you how to increase page rank

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

1. Backlinks.
2. Inbound links.
3. Internal links.
4. External links.
5. No-Follow links.
6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

How To Increase Page Rank?

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

• DMOZ
• Yahoo Directory
• Best Of The Web
• Ezine Articles
• Article Base
• Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

• Why You Should Comment on Other Blogs?

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

• Facebook
• Google Plus
• Squidoo
• Digg
• Hub Pages
• Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

Orginal Post from: https://allbloggingtips.com/tips-to-increase-page-rank/

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